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AIT's Develops New PPC Ad Module.
2008-04-10, HostMan.biz Web hosting provider, Advanced Internet Technologies (AIT)'s tyBit search solution's ad module, has developed a PPC alternative to traditional media. While most of the national economic forecasts call for a recession later this year, many businesses have already seen a downturn in new customers and recurring business over the last six months. How can businesses cut costs while maintaining crucial advertising campaigns at the same time? Interactive advertising is all the rage but the specter of click fraud still remains. Jennifer Saba of Editor and Publisher noted, ''The drop-off points to an economic slowdown on top of the secular challenges faced by the industry. The second worst decline in advertising revenue occurred in 2001 when it fell 9.0%.'' Traditional media is feeling the cascading pinch as businesses are hesitant to advertise in a troubled economy. According to recent data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006, the most severe percentage decline in over 50 years. According to Saba, the growth in online advertising for Newspapers could not stave off the losses in print. National print advertising revenue dropped 6.7% to $7 billion last year. Retail ads slipped 5% to $21 billion. Classified ads plunged 16.5% to $14.1 billion. Clarence Briggs, CEO of tyBit,Inc. remarked, ''I think we have the answer for traditional print and media. Over the past two years we have been building and rebuilding tyBit, and end of second quarter we are making tyBit 1.0 available to the public. The ad module Beta has been a success using over 5,000 advertisers serving millions of ads per day. The last Beta before releasing tyBit 1.0 is the Partner Beta and for that we have 3 large partners and 80 search affiliates.'' Partners who have existing web properties with eyeballs will be able to sign up and manage their own advertisers who can run PPC and KWR interactive ad campaigns, said Company officials. Wally Bell noted, ''I have been one of the Beta advertisers. I am extremely impressed with the tyBit ad module, reports and results of my online PPC campaigns. It is easier to use that Google's ad module and more flexible because I can make and serve my own video ads.'' Company officials indicate that over the past 90 days usage of the tyBit search engine has grown exponentially doubling each month. This metric reflects the actual searches conducted by subscribers using the ultra-fast client-side search engine. |
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