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Comodo Launches Free Platform for eMerchants.
2008-02-22, HostMan.biz Comodo, a leading Certification Authority and security company announces UserTrust, a free platform for eMerchants to help comapanies manage feedback. Launched earlier this year, the UserTrust feedback platform has spread quickly and is now helping hundreds of eMerchants create more trusted sites through active management of customer feedback. Gartner first created the term EFM in 2004 and it has since gained attention as the next generation of CRM based business intelligence process. Organizations have begun to realize that greater efficiency can be achieved from leveraging customer feedback to optimize conversion of new customers, remediate negative customer experiences and provides important learning for eMerchants on areas where they can improve. Comodo UserTrust is the only provider of a free feedback technology platform that can span the broad continuum of customer feedback management. UserTrust allows eMerchants to: - Capture customer feedback for analysis and future promotional opportunities. - Manage negative feedback to improve business results. - Mine data for service or solution gaps to generate more loyal customers. - Create viral marketing conversion campaigns to attract new customers through endorsements from existing satisfied customers, (e.g. tell a friend program). UserTrust gives online businesses a clearer picture of an eMerchant's key constituents, what motivates them, and how customers can be better served, thus improving results across the entire organization. Comodo's UserTrust platform provides an easy to use web-based management portal that lets eMerchants capitalize on creating more trust through customer feedback. EMerchants participating in this no-cost program will receive a free site seal, providing confirmation of their participation in UserTrust. With UserTrust, eMerchants can incrementally improve business performance through a deep understanding of customer requirements that emerge through this type of platform. |
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