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.Mobi domains Sold at Sedo Don’t Comply.
2007-12-20, HostMan.biz Review has shown that Sedo’s .Mobi auctions have been very successful, however the sold domains don’t comply with the auction rules. When mTLD, the registry for .mobi domains, hooked up with Sedo to auction off premium domains, they probably had no idea how successful it would be. Successful, that is, in terms of sales prices. But there’s another side of the coin, and that is compliance with mTLD’s auction rules. Participants in the auctions are bound by several rules, including: The Website may initially consist of a dotMobi-compliant parking page; provided, however, that You agree to: Use Your best efforts to create, launch, and operate a live website related to and primarily containing content relevant to the commonly held and widely shared understanding of the meaning of the Domain Name to replace the parking page within six (6) months of the transfer of the Authorization Code by mTLD. Achieve and maintain a mobile readiness score of at least 4, as measured by the ready.mobi test then available at ready.mobi. When the winner* of the over $1M of domains at the most recent auction said he bought them solely for resale, it struck me as against the spirit of the auction. I went back and reviewed the top 25 sales of the first Sedo .mobi auction (held over 2 months ago) and found that only 4 of the domains were compliant. Below is a list of the 25 domains and how they resolve as of Tuesday afternoon: Hosting.mobi does not resolve Bank.mobi does not resolve Download.mobi does not resolve Currency.mobi does not resolve Insurance.mobi does not resolve Chat.mobi Prompts me to download chat.mobi Traffic.mobi Prompts me to download traffic.mobi Books.mobi Prompts me to download books.mobi Free.mobi goes to network solutions parking page Loans.mobi compliant parking page Marketing.mobi does not resolve Creditcard.mobi does not resolve Rent.mobi compliant parking page Creditcards.mobi does not resolve Voip.mobi forwards to VOIPgate.com Webcam.mobi does not resolve DomainName.mobi does not resolve DomainNames.mobi forwards to EUROdns.com Advertising.mobi parked page Downloads.mobi non-mobi compliant web page Credit.mobi compliant parking page Atm.mobi non-mobi compliant web page Payment.mobi non-mobi compliant web page Index.mobi non-mobi compliant web page Cricket.mobi compliant parking page Reselling a domain doesn’t absolve the original buyer of the requirements. They must make the buyer enter into the same agreement with mTLD. The big question: will mTLD enforce the rules, or will they just count their cash? The auction has been voided and will be rerun in January. |
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