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RatePoint Starts New Reseller Program.
2007-07-17, HostMan.biz RatePoint, Inc., a company founded by the former executive team of GeoTrust, announced a reseller program specifically designed to offer web hosting and technology providers a highly automated, scaleable service that can be sold to businesses with little or no integration effort. Offered as a fully-hosted service, the RatePoint Consumer Approval Program gives web hosters and technology providers, a new and effective way to leverage their existing e-commerce and business customer base to increase business margins. RatePoint is offering unlimited Consumer Approval Program licenses - to sell or give away to customers - through August 31, 2007. In anticipation of the RatePoint Reseller Program launch, more than 15 companies have committed to being resellers of the RatePoint Consumer Approval Program including AmbironTrustWave, Hard Hat Hosting and Brainus Networks. These resellers alone reach a combined base of more than 100,000 businesses. The RatePoint Consumer Approval Program takes advantage of Web 2.0 trends by providing an easy and efficient method for consumers to interact with each other while providing businesses with a customer feedback platform that is displayed on their website in the form of an online badge. Consumers access the online platform to submit reviews, which are authenticated, then passed along to the business, which in turn, manages the reviews. In the case of a negative review, the system opens up the line of communication between the business and the consumer, providing the business with an opportunity to resolve consumer issues and turn a negative experience into a positive one. The program is intended to be a more affordable and efficient alternative to the Better Business Bureau. For an organization to receive a dynamically generated “RatePoint Consumer Approval” badge on their website, they must carry a positive overall RatePoint rating, as well as pass a fraud check. In addition, all program members will be listed in RatePoint’s Merchant Directory, which will be connected to RatePoint’s rapidly growing online rating service. “As a third-party medium that sorts out the differences between businesses and their customers, the RatePoint Consumer Approval Program helps level the playing field for online businesses by validating who they are,” said Ken Fox, president and CEO of Windy City Web Solutions, a Chicago-based company with over 11 years experience in web hosting and e-commerce. “For Windy City Web Solutions, the RatePoint Consumer Approval Program provides us with another way of differentiating ourselves on support and added service. We plan to offer it as a complement to our existing ecommerce offerings, such as secure certificates, domain accounts and merchant accounts.” |
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