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Norgren Chooses Hybris' E-commerce Platform and PIM Solution.
2007-03-19, HostMan.biz Hybris, a leading product information management (PIM) and e-commerce vendor, announced that Norgren, a global provider of fluid and motion control systems, is using the hybris e-business platform to support its B2B e-commerce site. The solution will initially be aimed at Norgren’s SMB customers in Europe, providing a complete transactional and information site making it easy for them to purchase the products they need at agreed pricing. The solution will subsequently be rolled out globally. The basis of this e-commerce solution is the implementation of hybris’ product information management software, which will enable Norgren to create a common source of data by consolidating a large number of disparate systems and databases. Prior to using hybris, Norgren had to access and maintain often complex data from a number of different databases and repositories to support its e-commerce platform; this was a difficult system to manage, comprising different websites and web-based applications. Not only will hybris be consolidating all the data repositories it will also be integrating the existing websites onto the single hybris platform, supported by hybris’ Web Content Management Module. Keith Hopkinson, Global IT Director at Norgren, said: “Our existing e-commerce platform had served us very well for eight years, but was beginning to show its age. Following a review in 2006 it quickly became apparent that the existing system would restrict our ability to meet our customers’ demands and expectations. We established the need to have a single data source, ensuring our product information was maintained, complete and accurate, which would support a fully integrated web solution, providing a rewarding experience for our customers. That’s where hybris came in; their platform enables us to do just that.” Faced with these issues, Norgren took the decision to update its e-commerce platform and product information management system. Having looked at solutions available on the market, the company opted for hybris’ e-business platform. “The initial focus was on identifying the ‘best of breed’ PIM solutions that were available, as we saw the effective management of product data as key to our success” said Keith. “hybris came out very strongly in this area and by combining the e-commerce and print production modules we had found our complete solution.” Norgren chose hybris because of its broad range of functionality, ease of use and adaptability to support complex processes. In addition to this, the security of having an established UK implementation partner was essential which was confirmed by the introduction of Javelin Group. “Javelin’s background aligned perfectly with our goals for delivering a truly rewarding web experience,” said Keith. “All our e-commerce content and publishing can now be easily managed from one platform, which will ensure our customers can access the information they need quickly and easily. With the hybris PIM solution we have a single source of data and information that can simultaneously update the information on the e-commerce site, ensuring our SMB customers have the latest product data and pricing to help with their purchasing decisions and requirements. We also have the assurance of knowing that our e-business platform can easily and reliably handle whatever data and publishing requirements we will have in the future,” he concluded. Andrew Piscina, UK Country Manager for hybris, said; “Norgren represents a global company that needs to ensure it can provide its customers with a fully functioning and up to date e-business platform. As the internet increasingly becomes a major part of global sales for businesses this requirement is becoming a universal ‘must have’. hybris’ e-commerce and PIM solutions help to ensure that this business critical requirement can be met and that customers will have an efficient and productive experience when purchasing goods and services online.” |
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