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Sedo Announces Online Auction Model.
2006-10-18, HostMan.biz Sedo today introduced an eBay-like auction service for domain name sales. Sedo’s new online auction system will run parallel to the company’s traditional direct negotiation model, but is designed specifically to maximize sales value for high-value premium domain names. Sedo’s first online auctions will begin on October 23. Sedo’s auction service responds to the surge of businesses and professional investors purchasing millions of dollars of premium domains each year. Via Sedo’s seven day online auction period, domain names will be exposed to a global community of nearly 400,000 buyers who collectively spent over $25 million purchasing domain names through Sedo’s marketplace in the past year. Although most listings are no-reserve auctions, owners of premium domains can hedge their risk by setting a reserve price in consultation with an expert Sedo broker. A pilot run of the auction system for the domain name Blue.com in March led to a final sales price of $500,000, one of the highest domain sales of the year. “Sedo’s auction model generates maximum return for premium domain owners by pairing active marketing of the domain name to large corporations, domain investors, and other potential buyers with a transparent, trusted, and universally accessible online platform,” said Christian Kalled, director of domain brokerage at Sedo. Premium domain owners can further maximize profits by taking advantage of Sedo’s introductory low commission rate of three percent, which includes marketing, auctioning, and secure escrow transfer of the domain name. More information on Sedo’s auction service and how to get your premium domains included in the auction at the low three percent rate can be found at www.sedoauctions.com or by contacting broker@sedo.com. “Domain buyers and sellers have turned to Sedo again and again for its experienced, trusted brokerage services and a marketplace featuring the largest portfolio of names in the world today,” said Matt Bentley, chief strategy officer of Sedo. “Sedo’s online auction service cements the company’s leading position by offering a new domain sales model that meets the industry’s changing needs.” |
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