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Opsware Launches New Partner Program.
2006-06-12, HostMan.biz Opsware Inc. launched a new global partner program that expands its market coverage and better meets the needs of its growing customer and partner community. Building on the best of the existing Opsware partner programs, the new global program offers customers the Data Center Automation industry's most comprehensive partner network, with more than 45 participants around the world. Opsware's partner network enables customers worldwide to easily access and benefit from Opsware's flagship Opsware System 6 product family, including Opsware Server Automation System, the award-winning Opsware Network Automation System, Opsware Visual Application Manager and The Opsware Network security service. In addition, the global partner program offers significant new benefits for Opsware partners designed to increase their market opportunity and facilitate business success. Among these benefits are the following: * Best-in-class certification training * Business consulting services for Managed Service Providers * Selected opportunities to capture services revenue by augmenting Opsware delivery teams * Early access to products * Participation in OPSWorld, Opsware's annual user conference * Aggressive pricing programs The global partner program establishes a formal partner framework focused on joint marketing investments and co-selling opportunities to drive new business for Opsware partners. Opsware works with leading system integrators, value-added resellers, managed service providers and technology partners. "Partners are a critical part of Opsware's growth strategy and have contributed to making Opsware the Data Center Automation solution of choice around the globe," said Patrick Joyce, vice president of worldwide channel sales at Opsware Inc. "Through our new global partner program, we're delivering greater value to our channel partners in order to extend our mutual business and revenue opportunities and, more importantly, to be able to serve more customers worldwide. We are aggressively building and extending alliances with partners who have proven they can help organizations align their IT practices to deliver better business performance." "We partner with Opsware because of the strength and robustness of its IT automation technology," said Karen Skelly, VP Alliances, at INS, an Opsware strategic premier partner. "With the investment that it has made in building out its partner program, we now have even greater support. Opsware understands the value of its partners and is bringing energy and creativity to the relationship that I believe will help us together achieve greater success." To fully support its partners, Opsware has added co-marketing programs and significantly expanded its partner support and services infrastructure. Opsware partners are provided with a variety of benefits, both volume and value-based, which can include internal use software, sales and technical training and certification, joint demand creation activities, funding for events and advertising, access to Opsware's partner portal, a partner advisory counsel, Webinars and lead sharing. Opsware has already signed several VAR agreements across major vertical segments, including financial services, healthcare, telecommunications, government, retail and consumer packaged goods, among others. "ThruPoint and Opsware share the vision of helping clients align IT objectives with strategic goals," said Wendy Mars, CTO at ThruPoint. "Opsware's new program provides the highest level of support to partners, enabling us to offer comprehensive solutions to our clients in both data center automation and asset life cycle management." The new program is designed to solidify Opsware as the partner of choice for Data Center Automation solutions around the world. It enhances a partner company's ability to access Opsware knowledge, expertise and resources, all of which help drive market share for the respective organizations. |
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