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Fireclick Introduces Advanced Web Analytics Warehouse Suite.
2006-04-20, HostMan.biz Fireclick, Inc. today announced enhancements to its data warehouse suite. The newly updated suite and hosted application service - now called the Fireclick Advanced Warehouse Suite - caters to online businesses that are interested in learning more about the buying behaviors and preferences of their customers. It offers online merchants more advanced reporting capabilities, more built-in, time-saving features for analyzing customer segments as well as more details about the site purchase paths and navigation patterns that are generating the greatest sales conversions. The Fireclick Advanced Warehouse Suite also is designed to work with key Digital River marketing technologies. These technologies include Digital River's e-mail marketing solution from BlueHornet Networks, Inc. and its KeywordMax paid search bid management tool from Direct Response Technologies, Inc. "With the recent release of our Fireclick Advanced Warehouse Suite, we have added advanced features and functionality to our core Web analytics engine, as well as expanded the offering to include complementary e-mail marketing and paid search bid management solutions," said Dave Alampi, Digital River's vice president of marketing. "As part of the Digital River family of companies, Fireclick can deliver what we believe is the most robust Web analytics suite available through a single provider." Fireclick's Advanced Warehouse Suite, which works with paid search engines, e-mail providers, affiliate programs and more, is designed to provide online merchants a convenient and consolidated view of activity across their e-marketing channels and investments. Some of the suite's new features include: * Improved path reporting that displays the top site-flows and navigation patterns that are producing or preventing the most sales conversions. With these added site details, online merchants can effectively fine-tune site paths to create optimal browsing and purchasing experiences; * Saved queries and segments that enable merchants to easily retrieve and quickly access their most frequently used reports; and * More advanced segmentation capabilities that make organic search, internal search terms, site link tracking, and first time versus repeat purchaser dimensions even more user friendly. "By taking this important step to bring together some of our key technologies, we've significantly enhanced Fireclick's Web analytics offering, creating a highly competitive, high-end e-marketing service," said Alampi. "Strategic marketing services remain part of our core competency and continue to serve as an important market differentiator for Digital River. Moving forward, we intend to make further enhancements to our e-marketing portal for the online marketing executive." |
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