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HandCrafted Homes Unveils New Website.
2006-04-14, HostMan.biz HandCrafted Homes, a system built custom homebuilder based in Henderson, N.C., has unveiled a new logo, image package and redesigned website to support their new marketing efforts. The new website makes it easier for homebuyers to search for the home they want. The site offers prospective buyers and builders detailed descriptions and images of the company's products, including a gallery of over 70 standard floor plans as well as an extensive customizable library of other floor plans. "The new site is designed to make the process of buying a HandCrafted home easier for home buyers and also to cater to certified HandCrafted homebuilders," said Chris Bailey, marketing manager for HandCrafted Homes. "The site serves as an educational tool for consumers regarding the advantages inherent with a system-built home." HandCrafted's new creative look includes a new logo, business card design and stationery package. HandCrafted also updated its brochure and standard floor plan book, implementing a more user-friendly approach. "The new look reflects Handcrafted Homes' position as a leader in the modular home building industry, the one company to which top builders can turn for utmost flexibility and customization," said Chris Enter, a creative director for Littleton Advertising & Marketing of Raleigh and New Bern. "We are proud of the work that our agency has done for this industry leader." The builder section of the website offers builders a new sales tool to show their customers all that HandCrafted Homes has to offer. The site will upload new floor plans as they become available, which will provide customers more options. "Under the old process, we would have to send the builder numerous brochures that were already obsolete by the time they opened them," said Bailey. "Now, the builder can show their customers the latest styles with a few simple clicks of the mouse." |
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