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GeoTrust Unveils Extension for Mozilla Firefox Browser.
2006-04-11, HostMan.biz GeoTrust, Inc., a leader in identity verification solutions for e-business and a leading issuer of digital certificates for web security, today announced the availability of its TrustWatch trusted search service for the popular Mozilla Firefox browser. Firefox users can now immediately see a trusted search rating displayed next to each search result when using the Google search engine built into the Mozilla Firefox browser. The Firefox TrustWatch extension is designed to help protect consumers from online fraud threats, identity theft and phishing scams by indicating the trustworthiness of websites. Users can steer clear of known phishing sites, and avoid exchanging confidential information or personal data with unknown or unsafe sites, by evaluating search results using the clearly defined, color-coded TrustWatch Search rating system. Using the new Firefox extension, any query typed into the Google search field returns relevant search results with one of three symbols beside each search result: a green "verified" symbol for sites verified by trusted third parties; a yellow "not verified" symbol for sites that are not verified but are not known to be fraudulent; or a red "warning" rating for known fraudulent sites. "Hundreds of thousands of consumers already rely on TrustWatch's search capabilities for Internet Explorer, and we felt it was important to provide the same trusted search capabilities to the large and growing community of Firefox users," said Neal Creighton, chief executive officer of GeoTrust. "We know that people like to use the search engine they are most familiar with, so we designed this Firefox extension to bring the benefits of TrustWatch search ratings to Firefox's built-in Google search field." The new extension is platform independent, so Firefox users running the extension in any operating system can download the utility to have TrustWatch ratings integrate seamlessly with their Google search results. GeoTrust plans to release updated versions of the Firefox extension that will enable users of several other search engines to view the TrustWatch ratings with their search results as well. Previously, trusted search results were only available to users of the TrustWatch.com search site or to Internet Explorer users with the TrustWatch toolbar. The TrustWatch extension for Firefox is based on proven and patent-pending GeoTrust identity verification technology that uses a sophisticated algorithm to evaluate data from many touch points to create an identity verification (IDV) score, much like a consumer credit agency looks at a variety of financial sources to come up with a credit score. If there are enough trust factors to create a high IDV score, the website is given a green verified rating. TrustWatch Search also works with leading providers of blacklist data, such as Cyota and the Anti-Phishing Working Group, to alert consumers to fraudulent sites. TrustWatch Search uses Ask.com search technology to provide search results. In addition to features allowing consumers to evaluate and verify website integrity, TrustWatch allows them to personally review merchants and report suspicious, phishing-related activity. GeoTrust collects and evaluates their feedback, forwards it to anti-fraud organizations and aggregates it for potential use in future TrustWatch ratings. |
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