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Local.com Available to 25 mln Consumers .
2006-03-30, HostMan.biz Interchange Corporation today announced the beta release of Local.com for the United Kingdom. This release, available at uk.local.com, makes the Local.com brand available to 25 million online consumers in the UK market. Local.com features business listings for the entire UK market searchable by name, category and geography, and incorporates advanced mapping capabilities. The company intends to enhance the search technology on Local.com with the planned integration of Local.com's leading web-indexing and Keyword DNA technologies. These patent-pending technologies create highly searchable meta-data for each business listing and combine it with web-sourced content to enable users to more easily and accurately find up-to-date information about local businesses in the UK. "The US was the first step, and our entrance into the UK market is the second step in our plan to make Local.com a global name in local search," said Heath Clarke, Interchange CEO. "We plan to follow the blueprint for success we have developed in the US market by releasing in beta, growing our traffic, enhancing the site with fresh local content and services, and presenting it in a clean, intuitive format. We want to spend time learning the needs and preferences of our users in the UK, and to develop our product accordingly." Local.com also plans to offer its private-label local search engine to regional media providers. Local.com's leading local search technologies and content are designed to provide partners' sites with increased monetization and growth opportunities. According to data that was recently released by the Interactive Advertising Bureau UK, online ad spending in the United Kingdom has grown by 66 percent to 1.4 billion British Pounds (about US$2.4 billion) in 2005. "We look forward to partnering with a new breed of dynamic local search and regional media companies in the UK," Clarke added. "Local.com is a leading local search engine in the US, and we believe that with the right partners, Local.com (UK) can become a leading local search brand in the UK also." |
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