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DomainsBot Labs Offers Free Solution for Valuing.

2006-03-16, HostMan.biz

DomainsBot, the well-known provider of domain name information, recently launched four new offerings from DomainsBot Labs, including tools that show graphical domain name keyword relationships and popularity trends, and reports that provide an analysis of what makes domain names valuable on the secondary market.

The centerpiece of the new labs offerings is two in-depth reports written by Domainsbot COO, Emiliano Pasqualetti, with assistance from DomainsBot Chairman of the Board, Antony Van Couvering, that investigate how length, number of keywords, and parts of speech affect domain name value in the secondary market. The first of their kind, these analyses reinforce some general assumptions about secondary market domains, such as the correlation between shorter domains (fewer characters and keywords) and value, while also revealing some unexpected trends. For example, one-keyword domain names longer than 2 characters gain in value as the grow longer, up to about 8 characters, and domain names with keywords that are nouns are very valuable, with the average value of a one-keyword noun domain at $100 more than a verb, and $500 more than an adjective.

“Many of our customers use our service to find good domains available on the secondary market, but until now, there had not been any in-depth studies on what makes a domain name valuable,” said Max Ralli, DomainsBot CEO. “There are several components that one can look at to guess the value of a name, and most people instinctually know that shorter domains without numbers and hyphens are most valuable, but buyers and sellers have had to go on their gut. Here we offer them a free, tangible yardstick for evaluating domain names and domain portfolios.”

Also available from the labs are tools that show trends in and relationships among domain name keywords, all with the DomainsBot signature clean and intuitive design. Word Trends shows trends in the use of keywords in registered domains over time. For example, domain names containing the word ‘blog’ have nearly doubled to more than 60,000 between April and November of 2005. Word Trends can also shows the relative popularity of a keyword in comparison to other keywords. Search Cloud, another interesting live tool, examines the relationship between keywords among registered domains by displaying in an easy-to-understand graphical “cloud” other keywords most often used with the original keyword. Finally, Split-It shows the possible keyword elements of any domain and which of the possibilities is the likeliest. For example, “domainsnow” could be “domains now,” “domain snow,” or even (though less likely) “do mains now.”

DomainsBot Labs is the development arm of DomainsBot and a constant locus of innovation. DomainsBot makes the search for an available domain name easy by offering real, dynamic, ranked results, including domain names that are available, expiring, and for sale. Using a combination of syntactical, statistical, and human feedback mechanisms, DomainsBot suggests alternative domain names when a customer’s first choice is already registered. Powered by the proprietary FirstImpact technology, DomainsBot learns as people use it, getting smarter, more knowledgeable, and returning increasingly better results.


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