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GoDaddy.com Approved for Super Bowl Commercial.
2006-02-03, HostMan.biz GoDaddy.com, the No. 1 registrar of domain names worldwide -- and the advertiser censored in last year's Super Bowl commercial controversy -- is thrilled to announce it WILL be advertising in Super Bowl XL. After 14 revisions and weeks of intense negotiations, the ABC Television network today gave its approval for the Internet powerhouse to broadcast a "GoDaddy-Esque" commercial in the big game. "This showdown went down to the wire. We were about out of time and had produced our 14th and final attempt. I'm ecstatic about being in the Super Bowl again," said Bob Parsons, founder and president of GoDaddy.com. GoDaddy.com developed 14 different spots in an effort to produce a commercial that was acceptable to both GoDaddy.com and ABC TV. GoDaddy.com agreed to buy a 30-second ad in the February 5 Super Bowl, but struggled to win creative approval from the ABC Television network's "Standards and Practices" division. "GoDaddy.com's commercial may not appeal to everyone, but I guarantee it will be 'GoDaddy-Esque.' That means it will be FUN, edgy and just a touch inappropriate," Parsons said. Last year, GoDaddy.com's edgy commercial, a parody on censorship, was pulled before it aired a scheduled second time during the Super Bowl. The ensuing controversy resulted in more than $11 million of publicity, according to multivision inc. Parsons believes the attention generated by last year's censorship coverage made advertising again this year more difficult, but defends the creative content that ABC rejected as being no more risque than what airs on primetime television. "It's not nearly as racy as the Victoria's Secret commercial, which ABC has aired many times. Nor is the Go Daddy commercial as risque as the Jessica Simpson ad, or the suggestive soda spot urging testosterone-drunken viewers to, Let Your Man Out," Parsons said. Both commercials, Parsons pointed out, were reportedly approved by ABC for Sunday's Super Bowl before GoDaddy.com was allowed to advertise. Since last year's Super Bowl success, GoDaddy.com has become the world's undisputed leader of domain name registrars, both in terms of new registrations and domain under management. The Go Daddy Group now has more than 11.6 million domains in its portfolio and is also the leading shared hosting provider in North America. |
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