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Digital River Acquires Direct Response. 2006-01-26, HostMan.biz Digital River Inc., which builds and manages online businesses, on Wednesday said it acquired privately held Direct Response Technologies Inc. for about $15 million in cash to expand its affiliate and e-marketing capabilities. The company said shareholders of Pittsburgh, Pa.-based Direct Response, which provides affiliate technology and online marketing services, also may receive further payment based on whether it meets certain revenue and earnings targets during the first three years after the purchase. Digital River said the acquisition excludes Direct Response's MyCoupons and GiftCards.com services. "The acquisition of Direct Response supports two of our strategic growth initiatives - to expand both Digital River's oneNetwork sales channel and strategic marketing services," said Joel Ronning, chief executive of Digital River, in a statement. Direct Response's DirectTrack platform, which was included in the transaction, powers more than 150 affiliate networks and 500 merchants, the company said.

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