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Fidelity, Pullan Do Web Hosting, Marketing .
2006-01-12, HostMan.biz Fidelity Assets, the nation's first search engine marketing (SEM) company focused exclusively on the needs of real estate professionals, today announced a strategic partnership with Pullan Communications to offer an integrated search engine marketing and Web hosting solution for all Pullan clients. Pullan is a leader in real estate marketing solutions and provides Web site development and email marketing services to real estate professionals. "We are excited about our strategic partnership with Pullan Communications," says Andy Steuer, CEO of Fidelity Assets. "There is a natural fit between our two companies, where Fidelity Assets can help Pullan Communications real estate agent clients get targeted traffic sent to their websites from Google, Yahoo!, AOL and MSN. As a result, Pullan clients will generate more leads, and ultimately put themselves in a position to be Top Producers." According to the National Association of Realtors, 75 percent of all home seekers use the Internet to find their new home. With its Web Traffic program, Fidelity Assets builds a customized search engine marketing campaign for each real estate agent with keywords associated to the agent's geographical area and the specifications of their business. Pullan real estate marketing solutions include lead generating websites, and a partnership with Fidelity Assets will be a powerful combined solution for Pullan clients. Fidelity Assets uses highly refined campaign management tools to leverage traffic from Google, AOL, Yahoo! and MSN on behalf of their clients, so their clients can promote their listings or their websites and target buyers and sellers who are actively searching for real estate in their geographical area. Pullan real estate marketing solutions offers pre-designed and customized websites designed by REALTORS for REALTORS. The websites offer auto-updating of listings, auto-updating of MLS listings utilizing the IDX format, lead generating features with auto follow-up email campaigns and email notification of new listings. Pullan's eProspecting email marketing solution automates the lead incubation process freeing up the agent's time to service their clients. "We have done a tremendous amount of due diligence in the search engine marketing space," says Terry Pullan, President of Pullan Communications. "We feel that our marketing programs will be enhanced by our partnership with Fidelity Assets. Our clients continue to ask us how they can get targeted traffic to their websites and therefore generate more leads from their Internet marketing efforts. In a changing market, it is imperative that agents are efficient and competitive, and our partnership with Fidelity Assets helps our clients get this competitive advantage by combining the functionality of our online marketing programs and websites with the traffic that Fidelity Assets can send to them." |
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