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Right Media Picks Mirror Image Internet.
2005-10-18, HostMan.biz Mirror Image Internet (mirror-image.com) announced on Monday that advertising technology platform Right Media had deployed its content delivery solution. Right Media's Yield Manager ad management platform provides marketers, ad agencies, networks and publishers access to hundreds of publishers and thousands of campaigns. It services more than 20 billion impressions a month. The increasing popularity was creating a significant strain on Right Yield's network. Mirror Image's network enabled Right Media to deliver content to its audience without having to upgrade its own ad delivery infrastructure. "As Right Media witnessed rapid growth both as a company and in the online advertising marketplace as a whole, we needed to make a decision: build out our infrastructure or partner with an expert," says Matthew Philips, vice president of technology for Right Media. "Mirror Image's solution offered us the right mixture of superior performance and competitive pricing while helping us to sustain the rapid growth of our business and decrease the load placed on our existing network and servers." |
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