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Dallas Cowboys Run C I Host Ad.
2005-08-26, HostMan.biz Web hosting provider and data center operator C I Host (cihost.com) announced on Friday it has signed a strategic partnership with Spinner Networks to feature C I Host ads in Dallas Cowboys television coverage and to market this option to its Web hosting clients. "These ads are almost as fun as the game," says Christopher Faulkner, C I Host's CEO and president. "The television format proportions itself to slide the ads beneath the normal picture when game action halts and might need a creative boost." C I Host has customized a new ad campaign for the new marketing technology, which will run during Dallas Cowboys games. The ads or "spins" allow C I Host or any advertiser to make any ad changes right up until the scheduled airtime, in the event of a last-second product or price change based on market conditions. Spinner Networks says its PC-enabled software system enables advertisers to update spots from the desktop. Local ads can be designed to enhance or coincide with specific national ad campaigns. The system also keeps an immediate log of activity, recording viewership and responses to ads. |
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