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Eastern Mountain Picks Mirror Image. 2005-08-08, HostMan.biz Content delivery solutions provider Mirror Image Internet (mirror-image.com) announced on Monday that outdoor adventure sports retailer Eastern Mountain Sports has selected Mirror Image to provide e-commerce solutions support to help manage traffic boosts during email marketing campaigns. Since deploying Mirror Image's solution, Eastern Mountain Sports' site performance has reportedly improved by 40 percent. "After an extended search of leading solutions, we narrowed down our choices to two vendors," says Rory Steer, IT director at Eastern Mountain Sports. "We ultimately selected Mirror Image so our customers could benefit from faster page loads, while our company could benefit from a more cost effective method of handling heavy traffic." Eastern Mountain Sports conducts email marketing campaigns throughout the year. As a result, the company requires a solution that will reduce the pressure placed on its hardware during traffic spikes brought on by customers. During an email campaign, Eastern Mountain Sports' Web site traffic will increase by as much as 400 percent compared to a typical day. Mirror Image's global patented Content Access Point network will enable the outdoor retailer to maintain reliable Web site performance.

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