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Searchfeed.com Unveils Referral Options. 2005-06-17, HostMan.biz Pay-per-click search engine advertising provider Searchfeed.com (searchfeed.com) announced this week that it had introduced new referral options for its affiliate Web sites. Using the new referral models, site operators can integrate advertiser referral links within sponsored search results based on a site's relevant and top-converting terms. They choose from this list and click on a link that will place their listing within the directory search results on that page. "Integrating a unique advertiser referral link within results provides affiliates with better control over search inventory through the ability to fine tune results to further match their core site content," says Robert Carroll, content distribution manager for Searchfeed.com. The company says the program will help build ad inventory in a site's specific niche area and increase revenue generated by sponsored results relevant to a particular site. "This new referral method eliminates the guesswork for advertisers by providing an easy way to determine top search terms on a site and exactly how it will appear on a relevant topical Web site," says Carroll. "Since the terms are very targeted, advertisers prefer to keep their listings in that niche portal area, resulting in an increased retention rate."

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