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The Ad Store Picked By Go Daddy.
2005-01-14, HostMan.biz Advertising firm The Ad Store announced this week that it has been hired by domain registrar and Web hosting provider Go Daddy (godaddy.com) to create its advertising campaigns for television, print and radio. "As Go Daddy continues to make substantial gains in popularity among domain registrars, we recognized that now is the time to begin a broader awareness generating campaign," said Go Daddy president and founder Bob Parsons. "We chose The Ad Store because it is one of those rare agencies whose final creative output delivers measurable results for their clients". Founded in 1993 by Paul Capelli, The Ad Store says it has built its reputation on shedding much of the time-wasters commonly found in client-agency relationships. "The only asset big advertising agencies have over us is just that -- bigness," says Capelli. "We create work that delivers real results in a short period of time without layers of bureaucracy. And we have more fun getting there." "We're excited about working with Go Daddy," says Capelli. "It's a great, entrepreneurial company whose business demands agility and response, and we love those kinds of challenges." |
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